What you need to know about the social media industry
Platforms continue to become more complicated by adding new features & prioritizing new content formats. Trends come & go, and user preferences & behaviors continue to evolve.
The list gets more extensive as the landscape of social media changes. But currently here are some of the facets of hiring someone to run your social media account(s); so that you have a frame of reference of scope of work and can choose what you need to outsource.
For Angie + Co, the creation of the content is where we thrive. And while we’re happy to strategize and run your accounts, having top tier produced content is very important to us. We can make it or work with your content/production teams, as long as there is a dedication on the client side to product quality content.
A KEY DIFFERENCE
Social Media Manager
A social media manager is focused on the day-to-day tactical part of having a social media presence. They’re responsible for ensuring that their clients show up consistently on their preferred social media platforms, as well as for maintaining positive customer relationships by responding to incoming comments, direct messages and mentions.
A typical workday for a social media manager includes completing tasks related to content creation, scheduling, publishing, and community management.
Social Media Strategist
A social media strategist is focused less on the daily operational tasks, and more on the big picture. A social media strategist will do extensive research in order to develop a detailed plan (AKA a social media strategy) that connects their client’s goals to their content.
Social media strategists will dive into the data and psychology of social media marketing in order to carve out an intentional approach to each platform.
And unlike a social media manager, who works inside accounts on a daily basis, a social media strategist may only work with clients once a month / once per quarter in order to review analytics and plan out a social media strategy & content calendar for the following month / quarter.
SOCIAL MEDIA MANAGEMENT IS NOT NEAR AS EFFECTIVE WITHOUT A PROPER SOCIAL MEDIA STRATEGY
VIDEO IS KEY
While we believe that a face behind the brand always produces better results, we understand that not everyone wants to be the face or wants to hire a model to do it. But the reality is that an account without video incorporated into its social media content will not grow and perform as well as one that does.
So….what happens if you don’t want to be on video?
There are several solutions:
Slideshows with text
meme culture
branded stock video (i.e: video purposely created for your brand)
UGC - user generated content
influencer content
virtual photo and video shoots
YOU DO NOT NEED TO BE ON CAMERA BUT YOU’LL FIND EVERY SOCIAL MEDIA MANAGER WILL TELL YOU, AN ACCOUNT MUST INCORPORATE VIDEO AND STORY ACTIVITY TO GROW.
We don’t believe you need to be on every platform
We don’t believe every piece of content needs to be repurposed in every single format
We care about conversion more than vanity metrics like follower count
Your success on social media is dependent on your brand presence outside of social media. You need to have a quality product/service/brand at every touchpoint.
What we do for one client does not mean we rinse and repeat for another. The creation, execution, and strategy varies by client, by industry, and most importantly…by your goals.
You also might be surprised to hear that
The reality is social media (with us) is not a one size fits all approach.
We used to have packages and you would select that package based on your budget/needs. But then we learned we were making you fit our business, instead of us fitting into yours.
So now each proposal is custom quoted based on what we think is best for you strategy wise. The average pricing range of clients is from $800 - $3000/mo.
Retainers are 6 month minimums. It will usually take 2-3 months to start seeing the fruits of our labor.
“If you want great results, she is your girl! She is creative, knowledgable, reliable and responsive. She does not just do one thing, but everything - photography, website design, branding, social media - she is the complete package and you don’t have to go through multiple people to get responses or results - you are dealing with just Angela and she delivers! We’ve seen increased inquiries, increase in social media followers, and increase in clientele via social media.”
